Core projects
Year 1: Sustainable Fish City

Alongside all our other work we also deliver an annual campaign. This is a particular focus for us each year and involves a challenge in our city region which we feel deserves our particular attention. Each year our campaign will seek to raise awareness of the issue, challenge businesses, organisations and individuals to take action, and work together as a city region to make a stand against injustices in the current food system. 

Year 1: Sustainable Fish City

We've done it! Bournemouth and Poole is the world's first Sustainable Fish City! Thank you to all those organisations, groups and businesses that have taken the pledge, now it's time to get even more people signed up before our amazing launch activities start in the autumn.

Scientists have estimated that, at current rates of decline, most of the world's fish stocks could collapse within our lifetimes. Fish stocks can however recover if they are managed sustainably, and if we stop buying fish from badly managed stocks or fish caught with damaging fishing methods. We are asking business and organisations in Bournemouth and Poole to sign a pledge and commit to only using fish from sustainable sources.

Some of the people who have already signed up to our campaign and made a commitment to sustainable fish include:

  • The Green House Hotel
  • JP Morgan
  • BH Live
  • Royal Bournemouth and Christchurch Hospital
  • The Little Pickle Deli
  • Bournemouth University
  • Cygnet catering (Primary schools)
  • ventana at the Cumberland Hotel
  • Poole Hospital
  • Highcliff Grill at the Marriott Hotel
  • Urban Reef

Them and the many others who have also pledged have ensured that over 3.6 million fish meals a year in Bournemouth and Poole are now made with sustainable fish. We need your help and it's really easy. Whenever you're out and about and are buying fish – at a supermarket, restaurant or fish and chip shop always look for a sustainably sourced logo. If you can't see one then ask them where there fish has come from and if you do see one ask them to join our campaign and sign a pledge.

For more information download a copy of our Little Book of Sustainable Fish Recipes and if you know of a business or organisation who would like to sign our pledge, you can download one here.

Find out more about the problems of overfishing

Who's involved

Businesses, organisations and individuals have been signing up to our Sustainable Fish Pledge making a commitment to avoid the worst, promote the best and change the rest. Anyone who serves or sells fish can sign the pledge as well as people like you who buy fish – together making a difference to fish stocks at a global as well as local level.

We will promote our sustainable fish suppliers to our employees, suppliers and customers.